Evaluation AO5

Evaluation AO5

 Most of the feedback that I received after presenting my promotional material was positive, although I had a few pieces of constructive criticism. I got feedback off three peers; each gave a different criticism for me to work on.

 Tim Davies liked the idea of using YouTube to create interest amongst the target audience, but the album poster lacked information on where to buy the album. 

      Album Poster (post feedback):                 Album Poster (original)

 

 I added another tab saying where the album will be available and changed the text colour to red so it stands out against the white. I also added an arrow pointing to this, to draw your attention to where to buy.

Jay Kiss said that he liked the idea of the X-factor performance as it has a huge audience, many of which are target audience for Ke$ha’s music. He also said that the radio interview could have been a little longer and a bit more relaxed, not so formal question and answer.

         Original Radio interview:

Radio Interview (post feedback)

Presenter: Now we have a worldwide, self confessed party animal and rock chick in the studio…It’s Ke$ha guys!!! (applause/cheering)

Welcome along Ke$ha, it’s lovely to have you here finally, because we have met a few times but you’ve only just been able to make it onto the show, how is everything?

Ke$ha: Yeah, it’s great to be here, finally! I know I have been hoping to come on the show for a while now and here I am! Everything’s great thanks; I’ve got loads on at the moment so I’ve been a bit hectic, but I took some time to come and see you guys!

Presenter: Ohh thank you Ke$ha, we were so excited when we heard you were coming on the show! So you’ve got a new album coming out haven’t you?

Ke$ha: Yes, I do! I am so excited about it!...My album is called Blow and I have just released a track from it also called Blow! I hope you guys like it!

Presenter: Yes, we will be playing the world exclusive of Ke$ha’s new song shortly! So we’ve been seeing you in the newspapers and magazines, you must be a busy girl!

Ke$ha: Yes I have been!...And it’s not over yet! I have an X-factor performance coming up which I’m so excited about!

Presenter: Yes we have heard!...And that’s this Sunday isn’t it?

Ke$ha: Yes I’m singing my new song Blow, this Sunday at 8.00pm! So I hope you guys will be watching!

Presenter: Yes we will be watching!...Well, we are now going to play your new song Ke$ha, would you like to introduce it?

Ke$ha: Yes ok, here is my brand new song, from my album Blow which is out this Christmas, I hope you enjoy, It’s blow!!!

(Cheering/Applause)

(Song fades in)

Lucy Dickinson said that the presentation on my magazine article on Ke$ha could be improved. The layout wasn’t really in keeping with traditional articles and it didn’t stand out much.

                                                                      Original Article:

                                                       (Post Feedback Article)

I made several changes to my article on Ke$ha. First of all I changed the layout, I moved the image to                           the  left hand side of the page and re wrote the article with the writing going around the image in an article style. I also changed the font of the text to a typewriter style, I felt this would fit the genre better and be more interesting than a generic font. Finally I made the text red, this was to grab the readers attention more, as before it didn't stand out much. 

Legal and Ethical

The ASA enforce advertising codes written by the Committee of Advertising practice. This makes sure that the adverts we watch on television we can trust, it makes sure they don’t lie and false advertise these codes would have to be followed when creating teaser videos, advertising Ke$ha's new song. BARB monitors the amount of people watching television, so this would help with the placing of the advert and finding out when would be best to put the advert in and on what channel. CAP is the equivalent of the rulebook for advertising, it creates a level playing field for advertisers and it protects the customers. The Parental Advisory scheme are a shceme that I would have to go through when promoting the Ke$ha's album.  http://www.bpi.co.uk/press-area/news-amp3b-press-release/article/parental-advice-on-music-updated-for-the-digital-age.aspx 

Feedback for powerpoint

Minutes

Presentation

Marketing plan:

1. The product I will be marketing is the music video I created with a group last year.

2. The aims of the new campaign are to advertise the music video and promote. Also to sell more CD’s and downloads and to promote the artist.

3. As Kesha is a young artist she has a young fan base ranging from around 13 – 25. This is reflected in her many Facebook groups and pages dedicated to her and her music. Kesha being such a controversial artist we need to be creative in the way market the music video. So as well as advertising her video on YouTube pop ups advertising her video could pop up when other music videos are being watched to create interest with people who may not be aware of her music already.

4. The majority of the target audience ranges from around 13 to 25, there may be some slightly older or younger viewers, but the marketing will be aimed towards that age group. It is also aimed towards people with a party lifestyle i.e. students, who will be going out and regularly so will be listening to her music. 

5. The market is definitely national and potentially global. This is due to the artist being so well known around the world already and also due to her being young and therefore a style icon as well as a singer for young girls to follow and look up to. As she is a style icon her music could be streamed through the fashion industry, at fashion shows and in shops who sell clothing in a similar style to hers.

6. I would advertise this product by creating banners to pop up on related websites such as YouTube. Also I would create billboard posters advertising the new song and music video. A way to promote the music video and track would be to open competitions in relative magazines or newspapers.

7. Production

- 12^th October - YouTube audio preview 

- 14^th October - Radio appearance song plug (Chris Moyle’s show)

- 15^th October - Jonathon Ross show appearance

-  17^th October – Television teasers (1 on each day from Monday to Thursday)

- 21^st October – Music video and song gets released on TV, Radio and online, Radio appearances

22^nd October – Television appearance to promote the new song

23^rd October -

8. A way to sample audience feedback would be to create a short and simple questionnaire which could pop up after each viewing of the music video on YouTube.

Legal and Ethical

9.  CAP the Committee of Advertising Practice would be one of the official research bodies we would use along with BARB Broadcasters Audience Research Board and ASA Advertising Standards Authority.

ASA deal with complaints about adverts from the audience, this can be used as feedback, and so if any complaints are made about the product then adjustments can be made. BARB provides estimates of how many people are watching television including what channels and programs; by working with this company we can see how many people are watching the music video and what sort of people are watching. This would help with promotions in the future and help to understand the target audience and when to advertise and on what channel.

The ASA enforce advertising codes written by the Committee of Advertising practice. This makes sure that the adverts we watch on television we can trust, it makes sure they don’t lie and false advertise. BARB monitors the amount of people watching television, so this would help with the placing of the advert and finding out when would be best to put the advert in and on what channel. CAP is the equivalent of the rulebook for advertising, it creates a level playing field for advertisers and it protects the customers.

I created this marketing plan going through each promotion and when it will happen to organize everything and make sure promotions are done when it is appropriate. I also went through the legal and ethical issues and researched the ASA, BARB, and CAP which I would have to go through when creating my advertising campaign.