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BARB is an acronym for Broadcasters Audience Research Board. BARB was set up to provide the industry standard television audience measurement service for broadcasters and the advertising industry. BARB provides estimates of how many people are watching television, including which channels, programmes, what time and what sort of people watching. 


RAJAR stands for Radio Joint Audience Research and is owned by the RadioCentre the board debates important decisions of policy and principle. 


The Audit Bureau of Circulation or ABC is a company that manage and uphold standards which reflect media industry needs. They also offer a service to check the data and processes meet these industry agreed standards. 


The ASA stands for Advertising Standards Authority. They ensure that customers can trust the ads they see by enforcing Advertising codes written by the Committee of Advertising Practice.


CAVIAR is the Cinema and Video Industry Audience Research company, providing reliable cinema audience figures for Media Planners which is collected from surveys  from 2500 British cinema goers raging from the ages of 7 and 44. 


CAP is the Committee of Advertising Practice and is governed by codes of practice that are designed to protect customers and create a level playing field for advertisers.